Last revised on April 13, 2013

FADE.LI ("," "we," "us," or "our" as appropriate) is a product of Mayavi Telecommunications Private Limited. We are currently based in Ahmedabad, India. We have authored this privacy policy to get you acquainted with the following: what information we collect, how and why we collect it, how do we use it, how can we disclose it and how do we protect your personal information and messaging data. The terms "you", "your", and "yours" refer to anyone accessing, viewing, browsing, visiting or using FADE.LI website and services.

This Privacy Policy applies to FADE.LI website and its e-mail service ("service") collectively and individually. Entering the Sites and installation or usage of the application and e-mail service constitutes your acceptance and agreement to the terms contained in this Privacy Policy. If you do not agree with the terms set forth in this Privacy Policy, please do not visit the website or install the mobile application.

This privacy policy can be subjected to changes at any point of time. When the policy has been revised, the above mentioned "Last Revised" date will be changed accordingly.

What information we collect, how and why we collect it
Information You Give Us

FADE.LI collects the following information about its users: name and e-mail address of sender and recipients.

Information Automatically Collected Through our E-mail Service.

Simultaneously, in case the service is being used on a mobile device, we collect the information about your device and the usage information, this information is automatically collected, once the user has sent a mail using FADE.LI; model name, manufacturer, OS version, MAC (Media Access Control) address, device identifiers, International Mobile Equipment Identity (IMEI), time-stamped logs of messages sent and received by sender and recipient, data exchanges and network status (WiFi, etc) constitutes this information. We at Fade.LI strive to restructure and improve our services, this information helps us in understanding how users access and utilize mobile application and it also helps in investigating trends in application usage. The users' actions relating to the messages are also detected by us; this is further described in following paragraphs.

Information Collected on FADE.LI

Some information is automatically collected when you visit our website; your computers operating system, Internet Protocol (IP) Address, access times, language, browser type and the website you visited before visiting our site are collected automatically.

Internet cookies are small data files stored on the hard drive of your computer by the website. We may use them to automatically collect information; this helps us in improving our website and your experience. Internet cookies also help us in judging which areas and features are popular among users and assist us in counting visits on our website. Web beacons are electronic images which may be used on our website to collect information. Web beacons assist us in delivering cookies, counting visits and in knowing usage and campaign effectiveness.

Message Data

When you use FADE.LI to send or receive messages, the message data including images and videos are temporarily processed and stored. After the message is received and opened by the recipient (and after certain period of time if the recipient doesn't open the message), FADE.LI attempts to delete the image data; but FADE.LI cannot guarantee that the message contents are deleted in every case. There are various instances in which users take a picture of message contents with external imaging device or through a device screenshot. Hence messages are to be sent at the risk of the user. Information such as messages, time, date, name of the receiver and sender are also logged by us.

We also collect and use aggregated or de-identified information. We may also collect information from other sources and associate that with any of the information described above. Information we collect is stored on servers in India and subject to Indian laws which may vary from laws in other countries.

How do we use the information

The personal information that we collect through our website and FADE.LI app is utilized to:

-Comprehend you, your preferences to improve user experience and elevate fun factor in using our e-mail services.

-Provide better and on-time customer services with quick response to your feedbacks, comments and queries.

-Keep you in touch with our confirmations, updates, technical notifications, security alerts, administrative messages and support; including promotions, products and more fun packed innovative services offered by FADE.LI and our partners.

-Integrate and link your personal information that we receive from third parties, to follow your needs and provide you with better service.

-To keep check on unauthorized or illegal activities and to protect, investigate and prohibit frauds.

Social promotion

Every outgoing email (sent by appending to the outgoing email) is automatically appended by a footer by us, promoting FADE.LI's innovative service to the intended recipient(s).

When, why and with whom we share your personal information

- On your consent, when you choose to share your information with third parties for their own promotional purposes with their own privacy policies.

- With the bodies which work for us, they can be third party vendors, consultants and other service providers who might need to access your information to serve us better.

-To comply with legal proceedings, applicable laws or law related government requests.

-In enforcing policies, agreements and Terms of use of FADE.LI on user, including investigations in violations thereof. This also involves protection against harm to the rights, property or safety of FADE.LI, its users or any person as required or permitted by law.

-Also in the process of detection or prevention against fraud and while dealing with security and technical issues.

- In connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another company.

How do we protect your personal information

FADE.LI takes proper steps to preserve your personal information to restrict loss, disclosure and unauthorized access, misuse, alteration and destruction. However the risks of transmitting data over public internet are inevitable and no company can relieve the users of all the risks. You should make sure that any kind of confidential or privileged information should not be transmitted through FADE.LI, under any circumstances, whatsoever.

Information choices and changes

To stop cookie tracking on our website (FADE.LI), you can configure your browser settings to accept or reject cookies; also note that in choosing reject cookies, there might be a risk of affecting our functionality.

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